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giveaway

Holiday Giveaway: La Maison du Chocolat & Le Slip Français!

29 November 2017
Lindsey Tramuta Le Slip Francais

I didn’t grow up peeling back the cardboard flaps of advent calendars to reveal miniature chocolates or pieces of candy every day leading up to Christmas. In my family, we had a menorah and eight nights of candle-lighting in one room, and an oversized tree bedecked with colored twinkle lights, sparkled garlands and ornaments that my parents had carefully collected since before my older sister’s birth, in another. I grew up at the juncture of two traditions yet raised resolutely Jewish. Since I’ve been in France, I’ve connected rather with my (vaguely) spiritual side and moved away from any kind of religious practice. And yet, every year at the first mention of bûches de Noël and marrons glacés and at the first sight of department store window decorations, I’m yanked back into a state of unutterable joy that could only be set off by the spirit of a holiday celebration. As an artifact of both culture and environment, it’s the measured festivity and rituals of the table during Noël in France that appeal to me the most. It’s never over the top but always a time of honoring the makers that surround us. We head straight to our favorite food […]…

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“The New Paris” book pre-order giveaway!

7 March 2017

Less than 1.5 months until “The New Paris” is released in bookstores around the world! I couldn’t be more excited. Well, perhaps I can be: I have something extra to share with you! My very talented friend, watercolor artist, and author Jessie Kanelos Weiner has designed and painted an exclusive map (sneak peek below! If you’re reading in your email, click to see the animation HERE) that will be printed and mailed to every reader (U.S. mailing address required, mes amis!) who has pre-ordered a copy of “The New Paris”! On the map, you’ll find a handful of spots that I discuss and/or feature in the book, plus a few landmarks to situate you. If you’ve already pre-ordered, go on and grab that confirmation email you received, take a screen shot, and upload it into the form below with your details! You’ll then be on the list to receive this special goodie when the book is released on April 18th. Haven’t pre-ordered? Head to my BOOKS page to find a list of retailers! Entries accepted through April 17th. For all your support, un grand MERCI! Fill out my online form.…

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Creativity in Chocolate with La Maison du Chocolat

29 November 2016
La Maison du Chocolat Petrossian Collaboration

One of the chapters of my book that I found the most fascinating to research and write was the one dedicated to sweets, which shouldn’t come as much of a surprise for those of you that have followed me over the years. Beyond the beauty of these creations, I was on a mission to understand more about the industry and its evolutions overall. Locals and visitors might have a passing knowledge of the ways in which pastry and chocolate have changed in recent years — perhaps they recognize new flavors or new forms or even more creative packaging — but what I learned is that the shifts run much deeper. One of the references in my research was Nicolas Cloiseau, a Meilleur Ouvrier de France in chocolate and the creative director of La Maison du Chocolat, his home for the last twenty years. What intrigues me about Cloiseau’s work is not only his perpetual task of reinvention and keeping classics “fresh” but how he tries to innovate without steering regular chocolate clients too far off course. He’s adventurous but just so. He’s also smart: he knows that it’s a gradual process to get chocolate lovers to take a break from their reliable favorites and […]…

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