“The New Paris” Book: Video Teaser

18 April 2017
The New Paris book teaser

Here we go! My little baby is making its way into the world today and I’m over the moon! I can’t wait to know what you think. One of the thrilling outcomes of having a book released all over the world at the same time is learning where it is being sold. So far, I’ve received messages and photos from booksellers and boutiques in Australia that have been displaying the book and I’ve spotted it in Paris at Colette, Shakespeare & Co, Artazart, WHSmith, and Sézane. It’s wild to think of my work reaching people from around the world and hopefully leading to a deeper appreciation for or better understanding of the French capital today. So what is “The New Paris”, you ask? It’s a bit of the video below (if reading in your email inbox, click HERE to watch the video!). Order your copy of “The New Paris” now! Click here for a list of online distributors or visit a bookseller nearest you. Once you’ve read it, please consider leaving a review on Amazon or GoodReads!  Video by Haleigh Walsworth…

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Creativity in Chocolate with La Maison du Chocolat

29 November 2016
La Maison du Chocolat Petrossian Collaboration

One of the chapters of my book that I found the most fascinating to research and write was the one dedicated to sweets, which shouldn’t come as much of a surprise for those of you that have followed me over the years. Beyond the beauty of these creations, I was on a mission to understand more about the industry and its evolutions overall. Locals and visitors might have a passing knowledge of the ways in which pastry and chocolate have changed in recent years — perhaps they recognize new flavors or new forms or even more creative packaging — but what I learned is that the shifts run much deeper. One of the references in my research was Nicolas Cloiseau, a Meilleur Ouvrier de France in chocolate and the creative director of La Maison du Chocolat, his home for the last twenty years. What intrigues me about Cloiseau’s work is not only his perpetual task of reinvention and keeping classics “fresh” but how he tries to innovate without steering regular chocolate clients too far off course. He’s adventurous but just so. He’s also smart: he knows that it’s a gradual process to get chocolate lovers to take a break from their reliable favorites and […]…

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Paris Pastry Concept Store: Fou de Pâtisserie

9 May 2016

Short of wine and cheese, little is as tied to France as pastry and in Paris, the options are legion. In between  simple, everyday neighborhood bakeries all across town are the haute outposts for some of the country’s most beloved talents – many with multiple shops to their name. So with such cultural value bestowed on sweets and the savoir faire required to make them, you would think (or at least, I always thought) there would be a one-stop shop in the city to access a variety of them. I adore Jonathan Blot’s cakes at his bakery-tea salon called Acide but it’s in Batignolles (17th arrondissement) and not a quick trip from my home. Pillowy Madeleines by Gilles Marchal are truly divine but I’ll only indulge if I find myself in Montmartre where is sole shop is located. And as much as I love the tartes, chocolates and financiers of Hugues Pouget at his boutique Hugo & Victor, it’s clear across town. Creating a central location for some of the best treats the city has to offer was the abiding mission of Julie Mathieu and Muriel Tallandier, editors of the pastry bi-monthly magazine Fou de Pâtisserie (for which I am a […]…

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Paris Pastry Crawl: Rue du Bac

20 June 2015

With the number of pastry shops, bakeries, chocolatiers and other confectioners that line the rue du Bac in the 7th arrondissement, the street could very well be officially monikered ‘sweet street’. Until that happens, residents and gourmands will simply have to settle for a weeklong event that celebrates the street as a delicious destination. Bac Sucré is the first initiative of its kind to pay homage to the exceptional indulgences produced on and around the rue du Bac and with resounding support from the 7th arrondissement mayor Rachida Dati and her team. 16 pastry shops, chocolate shops and confectioners have all opened their doors, and in some cases their locked boxes of secrets, to share their love of sweets with the public. As an avowed fan of chocolate and pastry, I had to go scope out the scene. My curiosity naturally fed into several purchases which will keep me content at home for weeks days. In case you can’t make it to Paris this weekend before the event ends on June 21, here are some of my favorite pastries and shops from the rue du Bac that you can bookmark for a pastry crawl on your next visit. PIERRE MARCOLINI Who […]…

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Illustrated Pastry

1 June 2015

Instagram has become a tremendous source of inspiration for me. I follow creatives, restaurateurs, chefs, bakers (and, if I’m being entirely honest, a few animal accounts as well) from all corners of the world. It’s like one big artistic collective in my feed and since I spend a lot of time on my own behind a computer, seeing other people’s work or vision of the world has made my own process feel less solitary. One of the artists whose work I’ve completely fallen for is Jade Sheldon, an illustrator based in Portland who uses Instagram to share her creative process, delicious food photography and snapshots of her life with her husband with whom she runs the site Endlessly Enraptured. I reached out to her to see if she might be interested in a collaboration involving – no surprise – illustrated interpretations of some of the pastries I’ve photographed and shared both on this site and on Instagram. A few weeks later and in my inbox arrived a joyous email from Jade with a handful of colorful, delectable illustrations to share. Above, she captured one of my favorite Pierre Hermé temptations. Below, a row of luscious éclairs from L’Eclair de Génie […]…

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